Sarine introduces a new ‘Tech-Tok’ campaign centred on diamond grading.


DIAMOND TIMES – With bite-size diamond marketing, Sarine is ‘reimagining’ diamond marketing. TikTok-style video content to engage and educate today’s consumers on issues such as diamond grading, diamond stories, and diamond shopping.

Sarine Technologies Ltd, a company listed on the Singapore Exchange Mainboard, is happy to announce the launch of its latest unique marketing campaign on Tik-Tok.

Sarine is continuously seeking to rethink the diamond industry, from cutting-edge AI technology to imaginative storytelling. It’s not just about coming up with new ideas for messaging and content; it’s also about trying out new platforms. Sarine is introducing a new “Tech-Tok style” content campaign, a series of bite-size videos that illustrate the benefits of diamond technology and digital experiences in a light, witty way that the digital native youth can relate to. It’s all about turning complex facts about diamond purchasing into entertaining, information-tainment value that piques the curiosity of a generation that’s seen it all.

“Sarine has been the world’s leading provider of advanced technology for diamond planning and manufacturing for many decades, and over the past 5 years, we have spearheaded a digital retail revolution, with innovative digital reports and interactive sales tools like our ‘Diamond Journey’ traceability and AI-based grading reports,” said David Block, CEO of Sarine Technologies. We need to be at the forefront of our rapidly changing digital environment when it comes to shifting our company’s identity to digital. This new dialogue, supported by our “Tech-Tok”-style material, aims to build the trust and connection that the diamond business needs to establish among younger consumers in order to succeed in today’s digital environment.”